Brand Blueprint
At FAAS, we are committed to delivering architecture that not only inspires but performs with purpose and precision. Our brand reflects this dedication through a clear, distinctive identity that embodies both our expertise and our pragmatic approach.
This Brand and Style Guideline serves as a comprehensive resource for maintaining consistency and integrity across all visual and verbal communications. Within these pages, you will find detailed specifications and best practices for the use of our tone of voice, logo, colour palette, typography and graphics.
By adhering to these standards, we ensure that every expression of the FAAS brand remains cohesive, professional, and true to our core values.
Tone of voice
Confident but Approachable
Our voice strikes a balance between assured expertise with genuine relatability. We speak with clarity, certainty, and purpose, backed by knowledge and experience without sounding arrogant or overly egotistical.
There’s a quiet boldness in how we communicate, a willingness to push boundaries, question the norm, and say what others won’t, while remaining friendly and respectful.
We are direct and self-assured, keeping things real with just enough edge to stand out and make people pay attention. This tone builds trust through authenticity and expertise, while inviting others into the conversation with warmth and respect.
Value Proposition
FAAS. Architecture That Performs.
We believe architecture should do more than inspire — it should perform. At FAAS, every project is a real-world test of what thoughtful design can accomplish at scale. Rooted in urban housing design, where speed meets scale, we turn repetition into a launchpad for innovation. We excel at creating thoughtful housing that reaches the masses, while also composing bigger, bolder commercial and institutional projects. For us, design and business don’t compete — they collaborate and craft spaces that truly perform.
Values
We don’t just chase cool ideas; we create smart, functional designs that solve real problems. But great design means nothing without flawless execution — so we sweat the details and deliver on our promises, every time. No shortcuts, just results.
Architecture isn’t a solo gig — it’s a team sport. We bring an open mind and a can-do attitude, valuing every voice at the table. Nimble and adaptable, we listen hard, work hard, and build better by working together.
We’re serious about architecture but don’t take ourselves too seriously. Approachable and down-to-earth, we cultivate a culture where creativity flows best when egos don’t get in the way.